[{"data":1,"prerenderedAt":434},["ShallowReactive",2],{"content-site-settings":3,"more-\u002Fmore\u002Fmorph-animation-process":75,"morph-next-steps":152},{"id":4,"extension":5,"meta":6,"stem":73,"__hash__":74},"dataFiles\u002Fdata\u002Fsite.json","json",{"en":7},{"siteDetails":8,"siteLogo":11,"cookieControl":15,"mainNav":19,"footerContent":36,"preNav":41,"stickyNav":42,"solutionsMegaMenu":43},{"siteName":9,"siteUrl":10,"organisationName":9},"Morph","https:\u002F\u002Fmorph.co.uk",{"url":12,"alt":9,"width":13,"height":14},"morph-logo-2x.png",224,80,{"cookieModalTitle":16,"cookieModalText":17,"nonNecessaryCookiesUsed":18},"Cookies used on this site","This website only uses non-necessary cookies to remember where you are in the process and to learn about how people view the information. We do NOT use cookies that directly identify anyone. For the best experience please click Accept all below.",true,[20,23,26,29,32],{"title":21,"url":22},"Solutions","\u002Fsolutions",{"title":24,"url":25},"Work","\u002Fwork",{"title":27,"url":28},"About","\u002Fabout",{"title":30,"url":31},"More","\u002Fmore",{"target":33,"external":33,"title":34,"url":35},false,"Contact","\u002Fcontact",{"footerLogo":37,"footerCol1":38,"footerCol2":39,"footerCol3":40},{"url":12,"alt":9,"width":13,"height":14},"[Privacy policy](\u002Fprivacy)\\\n[Cookie policy](\u002Fcookie-policy)\\\n[Accessibility Statement](\u002Faccessibility)\\\n[Site map](\u002Fsite-map)[](\u002Fmorph-explainers)","**Address**\\\n8 New Shambles\\\nKendal\\\nLA9 4TS\n\n**Telephone** \\\n01524 884 288","**Email**\\\ninfo@morph.co.uk\n\n**Social**\\\n[YouTube](https:\u002F\u002Fwww.youtube.com\u002F@channelmorph)\\\n[LinkedIn](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)[](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)",[],[],[44,48,53,58,63,68],{"link":45,"summary":47},{"title":46,"url":22},"View all","Compare our clinical trial solutions or if you want a different approach get in touch.",{"link":49,"summary":52},{"title":50,"url":51},"Explainer","\u002Fsolutions\u002Fexplainer","Explain your study, patient information or results using 2D animation",{"link":54,"summary":57},{"title":55,"url":56},"Patient Info","\u002Fsolutions\u002Fpatient-info","Convert your PIS\u002FPIL into a patient information tool with supporting 2D animation",{"link":59,"summary":62},{"title":60,"url":61},"Study","\u002Fsolutions\u002Fstudy","Public-facing study website to support recruitment and patient understanding",{"link":64,"summary":67},{"title":65,"url":66},"Dissemination","\u002Fsolutions\u002Fdissemination","Share research results and outputs using a dedicated website and animation",{"link":69,"summary":72},{"title":70,"url":71},"Lifecycle","\u002Fsolutions\u002Flifecycle","Complete solution to support your study from recruitment through to results","data\u002Fsite","TO_fzpe1DjvIYgVPH74HjYP3TcgA7PkWivBqY-3snrM",{"id":76,"title":77,"body":78,"description":78,"extension":5,"meta":79,"navigation":18,"path":148,"seo":149,"stem":150,"__hash__":151},"morePages\u002Fmore\u002Fmorph-animation-process.en.json","Morph Animation Process",null,{"pageTitle":77,"pageMetadata":80,"pageSocialShare":81,"page_content":82},{"htmlTitle":77,"htmlDesc":77},{"pageTitle":77,"pageDescription":77},[83,93,106,114,122,130,138,146],{"type":84,"sectionSettings":85,"settings":87,"title":89,"text":90,"image":91},"page_header",{"textAlign":86},"left",{"imgPosition":88},"bottom","# Morph Animation Process","**From the first conversation to final delivery, we manage the complete animation process for you.**",{"url":92},"animation-process-header-2x.png",{"type":94,"sectionSettings":95,"settings":97,"text":101,"image":102,"title":105},"text_and_image",{"textAlign":86,"sectionLabel":96},"Getting started",{"imgWidth":98,"imgPosition":88,"textPosition":86,"btnTheme":99,"stackBtns":100,"includeCTAs":33},"half-width","primary","vertical","### Communication aims\n\n**We begin by discussing your study, the audience, how and where it will be viewed and your communication aims.** \n\nTogether, we agree what the animation needs to communicate and who it is for. You provide the relevant source materials, such as a Patient Information Sheet, lay summary or research findings as well as any logos and branding.\n\n### Writing the script\n\n**We work with you to develop a concise voiceover script based on the agreed word count.**\n\nThe process can begin with a draft script from your team, or we can prepare the first draft from project documents such as a Patient Information Sheet, lay summary or research findings. The script uses clear, accessible language while remaining consistent with the terminology used for the project. Your team reviews and approves the script before we move on.",{"url":103,"width":104,"height":104},"animation-process-content-1-1-2x.png",800,"## Getting started",{"type":94,"sectionSettings":107,"settings":109,"text":110,"image":111,"title":113},{"textAlign":86,"sectionLabel":108},"Design and storyboard",{"imgWidth":98,"imgPosition":88,"textPosition":86,"btnTheme":99,"stackBtns":100,"includeCTAs":33},"### Design\n\n**We develop a unique visual style and set of illustrations for your project.** \n\nThis may build on a style established through earlier work or be completely new. For a new style, we can use your existing logo and branding as the starting point for the design. If you do not have branding in place, we can create a new logo and simple project branding.\n\nWe illustrate three or four key scenes to show how the characters, settings, colours and graphics will work together. Your team reviews and approves the design before we develop the full storyboard.\n\n### Storyboard\n\n**We create a complete storyboard showing how every part of the script will be communicated visually.**\n\nIt includes the script broken down by scene, the illustrated elements, on-screen text and animation directions. The illustrations are then used to produce the actual animation, so the storyboard provides a very clear sense of how the finished animation will come together. Your team reviews and approves the storyboard.\n\nWhere the animation will form part of an ethics submission, we recommend submitting the storyboard. It provides a clear sense of how the finished animation will look and includes the full script transcript, while allowing changes to be made before full animation production begins.",{"url":112,"width":104,"height":104},"animation-process-content-2-2x.png","## Design and storyboard",{"type":94,"sectionSettings":115,"settings":117,"text":118,"image":119,"title":121},{"textAlign":86,"sectionLabel":116},"Production",{"imgWidth":98,"imgPosition":88,"textPosition":86,"btnTheme":99,"stackBtns":100,"includeCTAs":33},"### Record the voiceover\n\n**We arrange a professional voiceover suited to the audience and subject.**\n\nWe help select a suitable voice for the project and agree the final choice with your team. The approved script is then recorded and prepared for animation.\n\n### Animation and sound design\n\n**Our animation team brings the approved storyboard and voiceover together to create the animation.**\\\n\\\nWe share the animation with your team for review. Once the animation has been approved, we complete the sound mix and add appropriate sound effects before sharing the finished animation for final approval.",{"url":120,"width":104,"height":104},"animation-process-content-3-2x.png","## Production",{"type":94,"sectionSettings":123,"settings":125,"text":126,"image":127,"title":129},{"textAlign":86,"sectionLabel":124},"Delivery",{"imgWidth":98,"imgPosition":88,"textPosition":86,"btnTheme":99,"stackBtns":100,"includeCTAs":33},"**Once approved, we prepare the final animation and supporting files for you to download.**\n\nThe animation can be embedded on a study website, included in a Patient Information Tool, shared online or used in presentations. We will also keep a version available on our Vimeo account.\n\nThe English animation includes:\n\n* Hosting on our Vimeo account\n* English subtitles and a VTT file for use on your own platforms\n* An Image Pack containing illustrated assets from the animation for use in print, online and on social media\n* A set of short animated clips for use on social media",{"url":128,"width":104,"height":104},"animation-process-content-4-2x.png","## Delivery",{"type":94,"sectionSettings":131,"settings":133,"text":134,"image":135,"title":137},{"textAlign":86,"sectionLabel":132},"Multilanguage",{"imgWidth":98,"imgPosition":88,"textPosition":86,"btnTheme":99,"stackBtns":100,"includeCTAs":33},"**Animations along with all our deliverables can be produced in multiple languages.**\n\nOnce the English content is approved, we use Morph’s in-house AI translation tool, which uses multiple AI engines to generate and cross-check translations. We recommend that translations are reviewed by native speakers or the study team before publication.\n\nEach additional-language animation includes:\n\n* AI-generated voice-over\n* Translated on-screen text\n* Translated subtitles\n* VTT subtitle file\n\nWe adjust the animation where needed to accommodate differences in voice-over length while keeping the design and meaning consistent across every version.",{"url":136,"width":104,"height":104},"animation-process-content-5-2x.png","## Multi-language",{"type":94,"sectionSettings":139,"settings":141,"text":142,"title":143,"image":144},{"textAlign":86,"sectionLabel":140},"Stakeholder and public engagement",{"imgWidth":98,"imgPosition":88,"textPosition":86,"btnTheme":99,"stackBtns":100,"includeCTAs":33},"**Clear communication is strongest when it is shaped by people who understand the study and those who will use the information.**\n\nOur process gives researchers, clinicians, trial managers, sponsors and communication teams clear opportunities to contribute.\n\nPatient and Public Involvement representatives, including patients, carers and members of the public with relevant experience, can also contribute throughout the process. The script, design style, storyboard and animation provide clear, tangible materials to respond to, helping shape the language, tone, visuals and accessibility.\n\nWe coordinate feedback at each stage so key decisions are agreed before we move on. This helps different groups contribute at the most useful point while keeping the project focused and straightforward.","## Stakeholder and public engagement",{"url":145,"width":104,"height":104},"animation-process-content-6-2x.png",{"type":147},"morph_next_steps","\u002Fmore\u002Fmorph-animation-process.en",{"title":77},"more\u002Fmorph-animation-process.en","q31t04WXyG1Jx3lAVxT67mEsphB_t5zSAkCPsSED-8M",{"id":153,"extension":5,"meta":154,"stem":432,"__hash__":433},"dataFiles\u002Fdata\u002Fmorph-components.json",{"en":155},{"morphSolutions":156,"morphNextSteps":197,"solutionFeatures":227,"text_and_logos":347,"morphSolutionFeatures":403},{"settings":157,"text":161,"cards":162,"sectionSettings":191,"socialShareBtn":193},{"alignCardContent":86,"showAllOnLoad":33,"categoriseWhenShowAll":33,"wholeClickable":18,"headerLevel":158,"cardTheme":99,"numberedCards":33,"maxCardsPerRow":159,"isFilterable":33,"headerFontSize":159,"alignCards":160},"3","4","center","## Morph solutions",[163,171,176,181,186],{"type":164,"includes":165,"title":50,"summary":52,"image":166,"link":170},"card_morph_solutions",{"patientInfoAnimation":18,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":33},{"url":167,"width":168,"height":169},"morph-card-image 1@2x.png",720,340,{"url":51},{"type":164,"includes":172,"title":55,"summary":57,"image":173,"link":175},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":33,"disseminationAnimation":33,"disseminationWebsite":33},{"url":174,"width":168,"height":169},"2card-patient-info-3-2x.png",{"url":56},{"type":164,"includes":177,"title":60,"summary":62,"image":178,"link":180},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":33,"disseminationWebsite":33},{"url":179,"width":168,"height":169},"morph-study-3-2x.png",{"url":61},{"type":164,"includes":182,"title":65,"summary":67,"image":183,"link":185},{"patientInfoAnimation":33,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":18},{"url":184,"width":168,"height":169},"morph-card-image 4@2x.png",{"url":66},{"type":164,"includes":187,"title":70,"summary":72,"image":188,"link":190},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":18,"disseminationWebsite":18},{"url":189,"width":168,"height":169},"morph-card-image 5@2x.png",{"url":71},{"textAlign":160,"customClass":192},"full-width",{"fileToShare":194,"fileToShareText":195,"btnText":196},"Morph-Solutions-Download.pdf","View Morph Solutions infographic (pdf)","Share Solutions Infographic",{"settings":198,"text":200,"links":201,"sectionSettings":220,"summarySheetLink":221,"getAQuoteLink":224,"shareButtonText":225,"socialShareBtn":226},{"stackBtns":199},"horizontal","## Next steps...\n\nTake the next step by downloading the solutions infographic, sharing the page, or getting in touch for a call or a quote.",[202,209,214],{"link":203,"icon":206,"iconPosition":86},{"title":204,"url":205,"target":33},"Summary sheet","\u002F",{"iconName":207,"iconSize":208},"content-download","sm",{"link":210,"icon":212,"iconPosition":86},{"title":211,"url":205},"Share products",{"iconName":213,"iconSize":208},"content-share",{"link":215,"summary":217,"icon":218,"iconPosition":86},{"title":216,"url":205},"Get a quote","",{"iconName":219,"iconSize":208},"content-email",{"theme":99,"textAlign":160},{"title":222,"url":223,"target":18,"external":18},"Solutions infographic","\u002Fimg\u002FMorph-Solutions-Download.pdf",{"title":216,"url":35},"Share this page",{"btnText":225},[228,252,260,288,328],{"type":229,"label":230,"items":231},"products","Products",[232,236,240,244,248],{"name":233,"includedIn":234,"info":235},"Patient Information Animation",[50,55,70,60],"2D explainer animation summarising your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to clearly explain the study and support informed consent.",{"name":237,"includedIn":238,"info":239},"Patient Information Tool",[55,60,70],"Step-by-step web tool presenting the text of your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), alongside the explainer animation, in a clear and structured format.",{"name":241,"includedIn":242,"info":243},"Study Website",[60,70],"Accessible website providing clear study information and resources for potential participants, stakeholders, and the trial team. Supports recruitment and offers flexible content options tailored to the trial design.",{"name":245,"includedIn":246,"info":247},"Dissemination Animation",[50,65,70],"2D explainer animation presenting your study findings in a clear and engaging way to share results with your target audience.\n",{"name":249,"includedIn":250,"info":251},"Dissemination Website",[65,70],"Accessible public website for sharing study results and outputs. Includes a dissemination animation and flexible content options.",{"type":253,"label":254,"items":255},"miscFeatures","Project features",[256],{"name":257,"includedIn":258,"info":259},"Logo\u002Fbranding",[60,70,65],"We can create a simple study logo and branding, or design our deliverables to align with your organisation’s or project’s existing visual identity.",{"type":261,"label":262,"items":263},"animationFeatures","Animation features",[264,268,272,276,280,284],{"name":265,"includedIn":266,"info":267},"Script writing",[50,55,60,65,70],"Animation script development works best as a collaborative process but we can produce a first draft, for example, based on your lay summary or patient information sheet.\n",{"name":269,"includedIn":270,"info":271},"English voiceover",[50,55,60,65,70],"The price includes a UK voiceover, using one of our trusted voice artists or a new artist to suit your requirements, to be agreed.",{"name":273,"includedIn":274,"info":275},"Sound design",[50,55,60,65,70],"We clean up voiceover levels and add a subtle set of sound effects to enhance all animations. Music can be added on request.",{"name":277,"includedIn":278,"info":279},"Vimeo hosting",[50,55,60,65,70],"Vimeo hosting is available if required. We can host the finished animation on our Vimeo channel and provide a permanent link for you to access and share.",{"name":281,"includedIn":282,"info":283},"Image pack",[50,55,60,65,70],"Image pack of illustrated assets from the animation storyboard for use across your communications, including print, web, and social media.",{"name":285,"includedIn":286,"info":287},"Social media clips",[50,55,60,65,70],"We’ll provide a set of short animated clips (5–10 seconds) taken from your animation, ready to share across your social media channels.",{"type":289,"label":290,"items":291},"webFeatures","Web features",[292,296,300,304,308,312,316,320,324],{"name":293,"includedIn":294,"info":295},"AA accessibility",[55,60,65,70],"Our websites are designed to meet AA accessibility standards, ensuring the content is usable and easy to navigate for people using screen readers, keyboard navigation, or other assistive technologies.",{"name":297,"includedIn":298,"info":299},"Web changes",[55,60,65,70],"We allow for a reasonable number of website amendments as part of our standard agreement.",{"name":301,"includedIn":302,"info":303},"Web hosting",[55,60,65,70],"We provide hosting for study websites by default, but we’re happy to discuss alternatives if your organisation prefers to host internally.",{"name":305,"includedIn":306,"info":307},"Support",[55,60,65,70],"A reasonable amount of support time is included as part of our standard agreement to ensure everything is working as it should.",{"name":309,"includedIn":310,"info":311},"Security",[55,60,65,70],"We follow industry best practice to ensure our websites are secure and stable, including regular software updates and standard web security protections.",{"name":313,"includedIn":314,"info":315},"Version control",[50,55,60,65,70],"We maintain version control for all patient-facing materials. Previous versions can be provided on request as a zip file (or equivalent), allowing trial teams to recreate the exact information shared with participants if needed.",{"name":317,"includedIn":318,"info":319},"Archiving",[50,55,60,65,70],"The zip file (or equivalent) available on request allows the trial team to maintain a complete archive of all versions of the patient-facing materials for as long as required.",{"name":321,"includedIn":322,"info":323},"Populate copy from PIS",[55,70,60],"Morph will prepare the initial PIT content directly from the approved Patient Information Sheet (PIS), formatted for the online version and animation.",{"name":325,"includedIn":326,"info":327},"Populate copy from protocol",[60,70],"Morph will draft the initial content using existing study materials, such as the protocol, lay summary, and related documents.",{"label":329,"type":329,"items":330},"Optional add ons ",[331,335,339,343],{"name":332,"includedIn":333,"info":334},"Multi language",[50,60,55,65,70],"All products can be produced in multiple languages to help engage diverse and hard-to-reach groups. Animations can be delivered with translated on-screen text, subtitles, and AI voiceovers.",{"name":336,"includedIn":337,"info":338},"Additional animation(s)",[50,55,60,65,70],"Alongside the main animation, we can create additional animations to support other parts of the research project, such as explaining treatments, study procedures, or related information.",{"name":340,"includedIn":341,"info":342},"Infographic(s)",[50,55,60,65,70],"A simple infographic using illustrated assets from the animation storyboard. It’s a clear visual way to share your study’s key messages, methods, or findings, ideal for websites, reports, or public-facing materials.",{"name":344,"includedIn":345,"info":346},"PIS Leaflet design",[50,60,55,65,70],"A fully branded Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to match the visual style of your animation and other public-facing materials.",{"sectionSettings":348,"maxLogosPerRow":350,"logos":351,"text":402},{"sectionLabel":349},"Morph Logos",3,[352,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399],{"url":353,"alt":354,"width":355,"height":356},"morph-client-logo-oxford.svg","University of Oxford logo",540,280,{"url":358,"alt":359,"width":355,"height":356},"morph-client-logo-uwe-bristol.svg","University of the West of England logo",{"url":361,"alt":362,"width":355,"height":356},"morph-client-logo-sheffield.svg","University of Sheffield logo",{"url":364,"alt":365,"width":355,"height":356},"morph-client-logo-university-of-cambridge.svg","University of Cambridge logo",{"url":367,"alt":368,"width":355,"height":356},"morph-client-logo-alder-hey-nhs-trust.svg","Alder Hey NHS Trust logo",{"url":370,"alt":371,"width":355,"height":356},"morph-client-logo-lancaster.svg","Lancaster University logo",{"url":373,"alt":374,"width":355,"height":356},"morph-client-logo-university-of-southampton.svg","University of Southampton logo",{"url":376,"alt":377,"width":355,"height":356},"morph-client-logo-leeds.svg","University of Leeds logo",{"url":379,"alt":380,"width":355,"height":356},"morph-client-logo-university-of-york.svg","University of York logo",{"url":382,"alt":383,"width":355,"height":356},"morph-client-logo-birmingham.svg","University of Birmingham logo",{"url":385,"alt":386,"width":355,"height":356},"morph-client-logo-university-of-aberdeen.svg","University of Aberdeen logo",{"url":388,"alt":389,"width":355,"height":356},"morph-client-logo-queen-mary-university.svg","Queen Mary University logo",{"url":391,"alt":392,"width":355,"height":356},"morph-client-logo-university-of-bristol.svg","University of Bristol logo",{"url":394,"alt":395,"width":355,"height":356},"morph-client-logo-liverpool.svg","University of Liverpool",{"url":397,"alt":398,"width":355,"height":356},"morph-client-logo-ucl.svg","University College London logo",{"url":400,"alt":401,"width":355,"height":356},"morph-client-logo-university-of-warwick.svg","University of Warwick logo","Trusted by research teams at...",{"sectionSettings":404,"settings":406,"text":217,"cards":409},{"textAlign":160,"sectionLabel":405},"Features",{"alignCardContent":160,"showAllOnLoad":33,"categoriseWhenShowAll":33,"wholeClickable":33,"headerLevel":158,"cardTheme":407,"numberedCards":33,"maxCardsPerRow":159,"isFilterable":33,"headerFontSize":408,"alignCards":160},"transparent","5",[410,418,423,427],{"type":411,"icon":412,"title":415,"summary":416,"link":417},"card_icon_text",{"iconSize":413,"iconTheme":99,"iconName":414},"lg","content-tick","Ethics Approved","Approved by Research Ethics Committees across multiple clinical trials.",{"title":217},{"type":411,"icon":419,"title":421,"summary":422},{"iconSize":413,"iconTheme":99,"iconName":420},"content-language","Multi-language","All deliverables available in multiple languages, switchable by the user.",{"type":411,"icon":424,"title":425,"summary":426},{"iconSize":413,"iconTheme":99,"iconName":213},"Social Assets","Illustrated graphics and animated clips for print, web, and social.",{"type":411,"icon":428,"title":430,"summary":431},{"iconSize":413,"iconTheme":99,"iconName":429},"content-speech-bubble","PPI Engagement","Supports PPI input at the design, script, and storyboard stages.","data\u002Fmorph-components","Cf2-GE5fH6UHlQo9wPHQ5ZqlO83c5HkwGrGOyKkjrhc",1791185702465]