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University of Oxford

RECOVERY Trial

Randomised Evaluation of COVID-19 Therapy (RECOVERY Trial)

At the height of the COVID-19 pandemic, the University of Oxford launched the RECOVERY Trial – one of the largest clinical studies in the world – to quickly identify effective treatments for COVID-19.

With thousands of patients enrolled across NHS hospitals, the trial needed rapid, crystal-clear communication tools to guide both healthcare teams and patients through the process. Morph was brought in to turn complex protocols into simple, accessible content – fast.

Morph Solution

We immersed ourselves in the trial process and messaging within days, then delivered two trial explainer animations at speed. Both animations were designed to be flexible, allowing updates as the trial’s protocols evolved.

The Clinician Information Animation was a sharp, minimal explainer showing NHS staff exactly how to run the trial, step-by-step. Designed for maximum clarity with no unnecessary detail, this animation was delivered in just over ten days, setting a Morph record for speed.

Patient Information Animation a reassuring two-minute animation translating the dense Patient Information Sheet into clear, plain language. Presented to patients on tablets at the point of care, it helped them understand trial participation while supporting informed consent.

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Professor Richard Haynes, University of Oxford

This was part of an explainer solution

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