University of the West of England

SURGE Study

Same day and urgent care workforce research partnership.

The SURGE Study is investigating workforce challenges across the NHS same day and urgent care system.

Same day and urgent care is delivered by a wide range of healthcare professionals working in busy and unpredictable environments. These pressures can affect staff wellbeing, recruitment and retention, and ultimately the quality of patient care.

The SURGE Study brings together clinicians, researchers, service planners, patients and the public to understand workforce challenges across urgent care services. Over five years, it will develop evidence to support a stronger and more sustainable workforce.

Morph solution

Morph worked with the SURGE team to develop a bespoke digital communication platform to support the study over several years. Unlike a traditional clinical trial site, the SURGE website was designed as a long-term hub to bring together multiple workstreams and research outputs as the study evolves.

Explainer Animation – a clear, engaging animation introducing the SURGE study and explaining its aims. The animation provides a simple overview of the workforce challenges being explored and helps audiences quickly understand the purpose and scope of the research.
Study Website – a bespoke website designed as the central hub for SURGE. The site introduces the study, its partners and research areas, and will expand over time to host outputs from different workstreams. Designed to be clear and accessible, it provides a flexible structure that can grow alongside the study as new research and findings are published.

It has been an absolute pleasure to work with morph on the design of our study website. They took the time to really understand what we needed from the site both now, and as our research progresses. The design is both visually impactful and very user-friendly; we are particularly impressed with the excellent animations that really bring the work to life.

Professor Nicola Walsh, University of the West of England

SURGE Study Animation

Same day and urgent care is delivered by a diverse range of healthcare professionals.

The work is time critical, high pressure, and unpredictable, making the workforce vulnerable to poorer mental and physical health and reduced wellbeing.

This affects sickness levels, job satisfaction, performance, and ultimately the quality of patient care.

Staff recruitment and retention are among the most difficult in the NHS, creating challenges in providing timely and safe care to patients when they need it most.

The same day, and urgent care workforce research partnership, or surge brings together clinical and academic partners, service planners, patients, and the public to identify key challenges in ambulance services, primary care, emergency departments, and urgent community response.

Over five years, we'll co-design research to tackle the most pressing workforce issues, ranging from national evaluations to rapid reviews and scoping studies using real world evidence.

We aim to support the wellbeing, development, and retention of the same day and urgent care workforce, improving experiences for staff and patients.

The surge partnership will provide impactful, rapidly transferable evidence to help employers build a stronger, more sustainable workforce.

The final result is a website that has a distinctive brand and operates without any technical issues.We have worked with morph multiple times now, have recommended them to others and would not hesitate to partner with them again in the future.

Professor Nicola Walsh, University of the West of England